Founder and Managing Director
NovoLawyer was founded by Lloyd Pearson in 2012.
His desire was to develop a fresh, new and innovative international legal directory product for the twenty first century.
Lloyd has worked with legal directories since the 1990s and seen the industry from every angle.
He is a former editor of the legal directory publishers, Chambers & Partners, where he edited Chambers Global and contributed to Chambers USA and Chambers UK.read more »
After leaving Chambers, Lloyd joined the leading London–based international law firm, Herbert Smith. He ran the firm’s press office, and worked on media relations initiatives.
In 2005 he was hired by White & Case in New York, becoming the market’s first dedicated law firm in–house legal directories manager.
Lloyd then set up a legal marketing consultancy in 2008 and advised 40 law firms worldwide on legal directories, before setting up NovoLawyer in 2012.
The combined experience of legal directory publishing, in–house legal directories management, and as an independent consultant to lawyers around the world, gives Lloyd unique insights and a rare full–circle perspective into legal directories.
Away from work, Lloyd is a father to two little girls. His interests include international affairs, business, the media, history, music and travel.« less